We are a company of owners. Owners take results personally.

Becoming a partner is within the reach of every member.

Protagonism. We are responsible for our choices and committed to our results.

A common behavior that we see in our partners is that they need to be reminded to stop doing and not motivated to do something.

Owners are foremost committed to preserving and promoting the culture, keeping the individual and institutional interests aligned, building lasting relationships, and driving the entire organization within the same vision.

I can teach you anything, but I can't teach you to care about something!

Every problem in the company should concern you, from a clogged sink to a code bug or a special need of a member. Everything is under your responsibility. We cannot waste any opportunity for improvement.

Omission is a service rendered to failure.

Partnership is not a principle of business is a principle of greatness.

We are never completely satisfied with our results, which is the fuel of our group. Focus and zero complacency guarantee lasting competitive advantage.

We are always pursuing our next goals and victories. Scouters should accomplish amazing amounts of important work.

There is no comfort in the growth zone.

There is no growth in the comfort zone.

You focus on results over process and demonstrate consistently strong performance so teammates can rely upon you.

It is ultimately that our actions prioritize the growth and perpetuity of the organization.

We administer our resources responsibly and manage costs tightly in order to free up assets that will be allocated to investments and guarantee sustainable and profitable growth. This principle guarantees better individual decisions. While our teammates are fantastic, and we work together very well, we know we can always do better.

Remember that "Costs are like nails. They should be cut frequently."

We strive to have calm confidence, and yet yearn to improve. We are mediocre compared to how great we want to become.

Embrace discomfort, because achieving our vision requires constantly challenging the status quo.

Productive Paranoia.

Empirical Creativity.

Fanatic Discipline.

During the search for simplification and perfection, we understand there is no such thing as details; we always have to strive for excellence to offer the remarkable experiences we promise our members.

Our clients are our top priority and the reason for our existence; they deserve all the attention and dedication.

We value the spirit of service.

We believe that design should be at the core of every business, orienting the way they manufacture products, develop and deliver services, conceive and implement strategies. This approach brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It allows us to deliver appropriate, actionable, and tangible strategies to create meaningful and transformative experiences.

We adopt a multidisciplinary problem-solving approach to envision simple and functional solutions.

Our purpose is to conceive new ways to serve people, bringing to light unmet needs, innate behaviors, and latent desires.

The company will be as big as our members allow!

Go beyond delivering what works. Discover what delights.

We strive to develop good decision-making muscles everywhere in our company. We pride ourselves on how few, not how many, decisions leadership makes.

We encourage the planned delegation and decentralized operations, which provide the learning and experiences of the entrepreneurship challenges, making the work environment an educational space, promoting the continuing development of our professionals.

We empower the organization to learn as many lessons as it can as quickly as possible - create, experiment, evaluate, learn, and repeat.

We invest in a good team because they will be able to make the best ideas work and bring results.

You think strategically, use data to inform and refine your intuition, and make wise decisions despite ambiguity.

The more liberty, the more responsibility – proving to be a great opportunity for professionals to stand out.

We believe that the development of individuals determines the development of the organization.

Context over Control - reading the playing field

Context is our definition of game reading and scenario analysis. It has the objective to evaluate several aspects of our business and the environment where we are operating.

Context over Control - one of our goals is to inspire and capacitate people more than manage them. We trust our teams to do what they think is best for Scoutfy, delegating and giving them lots of freedom, power, and information in support of their decisions. In turn, this generates a sense of responsibility and self-discipline that drives us to do great work that benefits the company.

We believe that people thrive on being trusted, on freedom, and on being able to make a difference. So we foster freedom and empowerment wherever we can.

Frequently we need to explore and evaluate a sample of all details and small decisions to learn how to adjust context so more decisions are made well.

Highly Aligned, Cleverly Connected

Forged by Adversity

I was born and raised in a chaotic business environment, surrounded by economic and political crises that make the entrepreneur's journey even more difficult. 

I've learned to hunt for opportunities wherever they are, even in the face of difficult circumstances.

We are Investment Grade!

Not where, but with whom.

As a high-performance athlete and as a professional forged in very competitive environments, with a lot of pressure and stress, I learned that no matter how good you are, you will depend on your team. And at this time it is essential that you know who is at your side, who you can count on, and what this person is capable of doing.

I believe that all professionals interested in joining Massimo have the right to know the culture that will welcome them and with what kind of people they will share the trenches.

“Focus on the road, not the wall.”

I understand that taking bold decisions and make risky moves can generate fear or even paralyze you. When someone learns to drive a race car, one of the first lessons taught is that when you are going around a curve at 200 mph, do not focus on the wall; focus on the road. Running a company is like that. There are always a thousand things that can go wrong and sink the ship. If you focus too much on them, you will drive yourself nuts and likely ruin a project or crash the company.

Focus on where you are going rather than on what you hope to avoid.

Courage

We invest in courage.

I can live with a history full of failures, but never in the shadow of cowardice or under the blackmail of fear. 

These will not be able to bend my courage, deconstruct myself, and reap my dreams.

The challenges may even win me over, but cowardice and fear, never.

The Time is NOW

Stay at your best, doing your best, with the resources that you have, NOW.

Do not accept lethargy or remain inert, waiting for the best circumstance or the availability of all the resources that you believe are ideal to accomplish what needs to be done.

This behavior will compromise the success of our company and the possibilities of your rise as a leader and partner.

Our culture tolerates error as long as it is the result of a bold decision, based on data, good arguments or even instinct, when this is the only available resource.

What we do not tolerate are mistakes resulting from unpreparedness, lack of commitment, laziness or fear of taking risks.

Don’t complain. Don’t quit. Overcome.

Finding excuses and justifications is easy.

Be more creative, persistent and face the challenges.

In my experience as an entrepreneur and executive, I found that the most important decisions tested my courage and my resilience far more than my intelligence.

Great leaders face pain. They deal with sleepless nights, the cold sweats.

You may not win every single battle, but what is important is developing a heart that is ready to fight the next one.

Move forward, always forward!

This tough journey has already tested me on so many different levels, you have no idea how many obstacles I've overcome and how many tears I've shed to build this dream. For several periods "The Struggle" has become a common feeling for me.

Plant trees you’ll never see

Invest in long-term projects whose success you won’t see realized because they are the right thing for the Organization. That’s how teams create a legacy.

"Leave the jersey better than how you found it."

This spirit links the day-to-day improvements to the very long-term ambitions of our Organization.

Blank Pages Trailblazer

An entrepreneurial leader is not afraid of a blank page.

Where most people see emptiness, I see endless opportunities.

What for many is uncertainty and insecurity, for me is a guarantee of discoveries and self-development.

While some need roads, I prefer to open my own trails.

While some follow scripts, I create them.

Underdog soul

Never, ever, bet against an underdog with a high standard of excellence and uncommon desire to succeed. 

They were born to prove that standards are beatable and probabilities do not define the game.

I always hunt and bite bigger bones than I can eat.

I believe in myself over everyone else. And you?